Selling Real Estate

Selling Real Estate

Selling your home is more than a sign in the yard and an advertisement with a listing service. Let a Sonoran Properties professional work as your advisor, negotiator and facilitator through the entire selling process.

Whether you're ready to put your home on the market, or if you're only considering selling, we have some advice for you to consider. Our Guides for Buyers and Sellers are great resources you should take advantage of. Also see our Real Estate Glossary.

When selling a home, your goal is to ensure you maximize the return on your home investment through an optimal sale price, while decreasing its time on the market. A key step in ensuring the best price for the shortest sale period can be determined in part through conducting a Market Analysis on your property.

When thinking about selling your home, remember the six critical elements of a sale:

• The asking price is the number one factor in the sale of your home.
• The second most important element is the property location.
• Property condition is another key factor.
• An element you can't control is market conditions.
• Once you start negotiating with a buyer contract terms can make, or break, the sale.
• When the marketing is done right, the sale will occur more quickly and at a price you'll like.

Market Analysis

You want to set the sale price of your home so you will receive fair market value, or maybe even above that amount. Of course setting the price too high might keep your home from selling.

The best way to determine how your home fits into the local home market is to have a Sonoran Properties real estate professional conduct a Comparative Market Analysis. This comes with no obligation to work with us - we will provide one simply as a courtesy.

The market analysis will give you important information to help set the sale price for your home:

• Current local real estate market conditions
• How much buyers are paying for comparable properties to your home
• Highlight homes that will compete with yours in the market
• How long comparable properties remained on the market before selling

Our goal when selling your home is to read the market and to set a price that will meet your financial requirements, while appealing to possible buyers.

Elegant Homes

Sonoran Properties is Your Best Resource for Marketing Your Luxury Property

As luxury property experts, we attract the right buyers with targeted upscale marketing, networking and a high level of service.

Our Elegant Homes® sales professionals will place the power of the GMAC Real Estate brand behind your luxury property on a local, national and global basis. We will create a multi-media advertising program that reaches highly qualified, affluent real estate prospects in the media they frequent the most. We take great pride in our ability to understand what makes your property one of a kind and being able to express its distinctive qualities with a carefully crafted marketing campaign.

Our Elegant Homes® sales professionals work hard to understand your luxury home’s best features. Experience has taught us that every detail is important when marketing a high-end property. We know the importance of a flawless real estate transaction and deliver a superior level of customer service, appropriately known as Premier Service®.